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ITP

The Innovative Thinking Process (ITP) is a free 90-minute online course designed to help you deliberately harness creativity and drive innovation. At its core, the ITP teaches you to combine thought experiments with a structured writing process. This unique approach enables you to project ideas into a future that cannot yet be experienced directly.

Becoming An Innovator

The reason this is possible is because the ITP transforms ideas into Idea Models, which are mental frameworks to achieve high-level creativity. Breakthrough innovators instinctively generate Idea Models to develop disruptive concepts before they exist in the real world. Because breakthrough innovators have this natural skill is why they succeed. But now you can also learn this skill of generating Idea Models.


Furthermore, in an AI-driven era where incremental improvements are rapidly being automated, the ITP gives you the foundation for true differentiation of being able to tap into high-level creativity to continually innovate at a high-level.


The complete, interactive ITP course is available on OIsource.com, a dedicated platform that explores how innovation actually works through an advanced Mind Model of human creativity and the neuroscience behind breakthrough thinking. OIsource dives deeper into why humans innovate the way we do and how you can systematically improve your own innovative output.

How The Human Mind Sources Breakthrough Innovation 

Mind Model
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© 2025 by Anton Krutz

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