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  • Anton Krutz


Companies are now increasingly depending on all their employees to continually problem solve and innovate. This requires the skill of creativity. Unfortunately, this skill is never taught during the entire sixteen years of education leading to a bachelor’s degree. In fact, the complete opposite ‘hard skills’ are taught; of becoming proficient at regurgitating memorized information on tests for specific topics. Yes the skill of memorizing information, that was not easily or publically available, had immense value for thousands of years. Sometimes it even meant the difference between life and death. But in our age where all information has become a free commodity, that is accessible from anywhere with Internet access, the skill of memorizing information is worthless. Einstein understood this almost a century ago when he noted: “Never memorize something that you can look up.”  Now the only value information has is in how effectively it can be searched for, found, aggregated and transformed in new ways. That is why many large companies have stopped requiring college degrees to get hired. These companies now test for, and hire solely on, what they believe is the individual’s skill of creativity. This trend will continue until every company does the same. That means the ‘hard skills’ you have will no longer be useful in-of-themselves. Furthermore, continuing to learn more ‘hard skills’ without also learning the skill of creativity will be just as unproductive.

Ok, stop panicking and put down the smart phone search for ‘creativity’. This is one of the few cases where where the Internet is not going to help you acquire the knowledge you need. That’s because at this point, measuring the skill of creativity is subjective and means something different to everyone. Even the term ‘creativity’ is vague and has many different flowery descriptions. So before we discuss how to learn the skill of creativity we must begin by defining creativity itself in such an inconvertible way that it will be accepted and collectively shared by society. This will be achieved by defining what creativity is not in comparison with something else and then defining what it is as a process.

To start, AI (Artificial Intelligence) is what’s going to be used as a comparison. Currently AI can:

1. Win against humans at complex board games. 2. Defeat humans in debates. 3. Create completely new images within photos and videos.

In the future, AI will become further enhanced as it’s combined with big data and quantum computing in cloud based applications. These apps will be geared to, and replace humans in, different fields from engineering, to medicine, to media, to science. This makes the current and especially future AI look like it’s functioning with creativity, because the results of those types of functions are the same as what humans currently label as creativity in themselves. But we know this incorrect because humans have attributes of intuition and emotions that are required for creativity while AI is comprised only of algorithm coding. This just means that many of the functions humans currently do are mislabeled. So we need to more accurately define many human functions as exploration, curiosity, experimentation, strategic thinking and amusement etc.; but not as functions of creativity.

Now that we have defined what creativity is not, we can finish defining what it is as a process. Creativity requires the individual to:

1. Come up with new destination ideas (i.e. new paradigm) through questions of what will be achieved. 2. Connect ideas (i.e. connecting paradigm) that get them to their destination from the reality they’re in currently (i.e. present paradigm). 3. Be able to function effectively while trying to think through all their ideas in a reality that is itself constantly changing.

So the definition of creativity as a process that can be collectively shared by society would be: The act of an individual creating a new destination paradigm, then a connecting paradigm, while holding in their mind the current paradigm and still functioning effectively in a changing environment.

This is the intense process all great artists constantly go through, pushing themselves to utilize their intuition and emotions, in order to avoid becoming obsolete. In the commercial space, this is the process individuals also need to learn and practice to attain the skill of creativity. To achieve that end OIsource ( ) developed a new breakthrough training that will teach you this skill. It’s called the ITP, which stands for Innovative Thinking Process. The ITP is a demanding mental and writing exercise that uses thought experiments to enable the participant to intentionally originate, interconnect and validate ideas. The ITP then reaches beyond ideas and actually develops Idea Models. This is the reason breakthrough innovators succeed, because of their skill to develop Idea Models that have the capability to project future disruptive concepts that cannot yet be experienced directly.

At this point, the full complexity of what creativity is and the intense process one must engage to learn it as a skill has been unmasked. So expel the old notions that this skill can be learned incidentally over time or through other mislabeled functions. The ITP is the only training in the world that directly teaches the skill of creativity, which will empower you to problem solve and innovate. With the ITP you will be able to meet the demands of companies and technology as they advance. Without the ITP, you are risking being left behind and becoming obsolete.

OIsource would like everyone to have the opportunity to experience this breakthrough training to learn and practice the skill of creativity with the online ITP course. So it is now being offered free for a limited time at: oisource/


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