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  • Anton Krutz


Societal shocks throughout history force individuals to interact in new ways. In our age, that shock is coming in the form of the Coronavirus pandemic, which is forcing an accelerated adaptation to remote work and learning. When this pandemic passes, our education, non-profit and corporate ecosystems will be forever altered to new ecosystems of some form of remote interaction. Because of all this, a critical question arises: What skill is going to give individuals a powerful advantage within the future ecosystems of remote work and learning? The answer is a skill developed through the ITP, which stand for Innovative Thinking Process.

The ITP is a course that was created by OIsource ( to teach corporate teams a breakthrough process for problem solving and innovation. It is a demanding, self-directed, mental and writing exercise that uses thought experiments to enable individuals to start originating, interconnecting and validating ideas. The ITP then reaches beyond ideas and develops Idea Models. This is the reason breakthrough innovators succeed, because of their natural skill to quickly develop Idea Models that have the capability to project future concepts that cannot yet be experienced directly. Furthermore, individuals can with extended use of the ITP acquire an advanced ability, beyond even developing Idea Models, to achieve high-level creative thinking. Within this type of thinking there is nearly unlimited potential for self-growth, which has been labeled by Psychology as a ‘growth mindset’. This type of advanced thinking will become a necessity for individuals in the near future as AI, quantum computing and big data are combined to be used in cloud-based apps that will further transform society.

But currently, one of the most simple and popular applications of the ITP is for individuals to use it before they meet to ‘group think’ new ideas in ideation sessions. The ITP is used this way because ideation sessions by themselves produce poor and inconsistent results. That bears out in statistics like; 70% to 95% of new ideas in the form of new product launches fail and around 75% of new ideas for all VC backed start-ups fail. Also, consider how many ideation sessions you have been involved with or know of where it was agreed to spend many months executing a new idea that eventually failed. That is why coming up with successful new ideas in ideation sessions had always been considered just a blind shot in the dark. But once the ITP skill is learned, it only takes 20 minutes for each individual to come up with their own new Idea Model to present to the ideation team. That way the outcome of that team meeting becomes much more productive and has the greatest potential to succeed.

The reason the ITP can accomplish this is because it empowers humans to use their emotion and intuition as tools, alongside their intelligence. To understand this new paradigm, the crucial role of emotion and intuition within human interaction needs to be unmasked. The most important aspect to understand is that Emotion and intuition are not just another form of intelligence. Emotion and intuition are completely separate mind components from intelligence. They exist outside intelligence while interacting with intelligence. Within humans, the first role of emotion and intuition is to quickly impart context to intelligence. This means imparting context to all images and sound that humans see and hear. Words and language by themselves, which are simply a manifestation of intelligence, comprise a very small part of actual human communication. The main part of human communication is based on emotion and intuition. But this non-verbal communication becomes significantly obstructed in remote interactions.

The second role of emotion and intuition is to impart a sense of trust, passion, and significance to intelligence. It is this sense that gives you the desire to interact, improve the world and to even just exist. The core foundation of this desire resides solely with emotion and intuition. Essentially, emotion and intuition have their own agenda to implement, with or without the consent of your intelligence. This paradigm is important to understand in order to succeed within a reality where you are either intentionally using your emotion and intuition or they are using you. Steve Jobs understood this.

Therefore, as important as it is to use the ITP before in-person ideation interaction at a co-location, it is even more critical to use the ITP before any remote interaction. This is because remote interactions exponentially increase ineffectiveness and distrust within human communication, which inevitably leads to the miscommunication of ideas, strategies and decisions. The result of this miscommunication is even more team failures after remote interactions than there were after in-person interactions. The ITP solves this issue by empowering individuals to form Idea Models which already take emotion and intuition into account. Then the communication through Idea Models becomes extremely effective and trusted, no matter what platform individuals use to interact. That is why the ITP gives such a powerful advantage to everyone working and learning remotely.

Now, with the Coronavirus changing so many lives, OIsource would like to help individuals and teams who may be working, teaching and learning remotely for the first time. We would like to ease this transition, from co-located workplaces and classrooms to remote settings, by making the ITP course available at no charge at: oisource/

Just type in the code word: FreeITP within the coupon prompt when signing up. Then take the course and start your journey on developing a powerful advantage for your remote work and learning.


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